Trade Show and Exposition Surveys

Trade Show and Exposition Surveys

For our clients who sponsor and produce trade shows and large expositions. Capturing the interests and satisfaction of trade show and conference attendees is a challenge because of the large number of people involved and the seeming complexity of combining participant demographic data with interest, satisfaction, and market research data. Quality Values applies its statistical research methods and data collection technologies to these challenges to produce comprehensive data reporting and analysis in virtually real time.

Attendee Registration:

Do away with manual data entry and old style methods of data collection. QV will optimize your registration process by producing customized Scanable registration forms or web based data entry registration for your attendee population with instant reporting, integrated with your company database. Although each approach is somewhat customized according to client needs, the results are headache saving optimization of your registration processes with real time delivery of the information you need.

Attendee Market Research:

Participants fill out Scanable survey forms and drop off at collection locations throughout the expo event which are regularly scanned and updated for prompt reporting and trending--especially valuable for multi-day conferences. Find out where participants are coming from, how old, what interests etc., and validate your advertising and attendee solicitation efforts. Are the people at your expo the ones you targeted? Find out how to get more of the right ones next year.

Attendee Satisfaction:

Workshops, general sessions, overall satisfaction with the expo, quality of food, value of registration, timeliness and efficiency of expo services, environment and access to other services and support, Expo staff effectiveness and quality, Commitment to customer service, perception of innovation of the event and much more. These factors can be analyzed against best practices with strengths and weaknesses identified for future improvement.

Quality Values offers a host of services in this area whether your event has 100 people or 100 thousand, and can help you produce the most effective and successful event possible for attendees.